by Ian Almasi

April 20, 2021

I get the pressing question everybody asks: “On what do I make videos for blogs, social media posts, and articles?” If you’re an immigration lawyer and you’re wondering about how to make more content, getting content or getting concepts and ideas — keep on reading! Let’s take a quick look at the how’s.

Check the competition and their platforms.

One great tip you can do: go check YouTube and see other immigration videos. Read the comments section. There, you’ll notice a trend in their different questions. You will surely find a pattern of consistent questions and you may form a workaround from these FAQs. Getting the pulse of your target market is a sure win.

Aim for a certain demographic.

Who is your audience? Working on demographics like people who speak a certain language from a certain area of the world, or some life circumstances they have in common is another good content generation technique. Checking their common interests in different approaches or platforms will directly help your direction as well. You can note these interests in social posts too.

Use common language.

Visiting other blogs, posts, or articles on different platforms (Facebook, Facebook Live, LinkedIn, etc.) will help you identify how your target demographic wants to be walked through. It helps when you know how to speak their common language. From here, your demographic will also be able to respond. And getting feedback is a bounce you wouldn’t want to miss out on!

Surely, it’ll be a learning curve to acquire inspiration from other content ideas and concepts. Planning your next content is not a walk in the park but it will be worth the while when you know where your sales are directing you to.

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