Mailchimp is a marketing automation platform used and developed for businesses using email to reach out to their targeted markets and audience. It is an all-in-one tool where you can manage most of the marketing strategies utilized for mailing lists, creating custom email templates, and automating your entire marketing flow. Businesses looking to leverage email marketing lean towards applications such as Mailchimp to run their campaigns for better brand awareness. These kinds of platforms have been a big hit since online marketing boomed for the purpose of marketing strategy.
Creating an email campaign on Mailchimp is very easy because of its user-friendly interface and easy to understand navigation system.
On the top-left corner of the screen, you can select the ‘Create’ icon to start working on the email.
It will now show the dashboard for creating emails. You can choose whether it is a regular email with predetermined templates, or customer journeys which offers automated emails for your contact list.
It gives you the option to incorporate HTML tags on your email, giving you the luxury of creating email with your own personalization if you know how to use the tags.
From the name itself, you can create plain text for your campaign.
It gives you ready-made templates for your campaign. Mailchimp offers a variety of templates to choose from depending on what kind of business you have or what are your preferences for visual creativity.
Landing pages are standalone web pages that your contacts or potential customers can visit when they click from an email, advertisement, social post, or other location on the web. Marketing specialists typically use landing pages to attain specific goals for the business.
A multichannel strategy on the other hand can help you reach your people depending on their location through IP addresses, maintain all the marketing strategies and flows conveniently in one place, and increasing the Return of Investment (ROI) through these channels.
For now we can select Plain text and it will give you the option to name your campaign.
For our sample, we have 2 subscribers, which will appear differently depending on your lists or segments. For the Group or new segment option, you can select Email Address.
Once done, you will see the campaign info wherein you can put additional details for the campaign email such as Email subject, Preview text, From name, and From email address.
You can also set the ‘Tracking’ part on for what you want to track on your email campaign together with Social media. More options provide other things which you can edit or create for your email.
Once you are done editing, you will have a chance to edit the information before sending it out to your list.
You can also schedule your delivery time and date at the bottom before sending out the email. You can set the time, date, and timezone of the designated email recipient. You can also set the email batches and explore other features for the campaign.
So here is a short guideline on how to create an email campaign on Mailchimp. This is why enterprises and small businesses opt for Mailchimp for their email marketing campaign.