by Ian Almasi

March 8, 2021

How To Open A Phone Call

Food for thought when it comes to deals: Has it ever occurred to you that you can close a deal multiple times but you can only open a deal once? For this article, we’ll be talking about how to open a sales conversation. 


Sales is not for the faint of heart. It requires patience and skill to master this craft. But of course, in a business, it’s vital to adapt and level up — specifically for your outbound call teams. They are the ones mainly responsible for the sales part of the job. Investing in your employees’ training should be your top priority. After all, sales serves as the “oxygen” of a business. It simply cannot function without it. 

First Impressions Last 

The first few seconds of a sales call is critical. Specifically if it’s the first time you’re interacting with a customer. So if you’re cold calling, just remember to be these two Cs: be Clear and be Concise. Let’s face it, anyone who gets cold called can get a bit apprehensive. But if you’re clear on who you are and your intentions, customers will get that sigh of relief. 

Also, be straight to the point. Nobody likes speakers who beat around the bush. Make sure that what you’re offering is what your customer needs! 

Be Prepared For Your Next Step

Okay, you have introduced yourself in a clear & concise manner. What happens next? There are two things that could happen. You either close the deal or you don’t. Either way, you should always be prepared for your next step.

If you don’t close the deal, be prepared for what your customer can do next. They can either hang up on you, rant, and tell you that it’s a complete waste of their time. That’s okay. That’s just another stepping stone for you and your next great call.

If you do close the deal, great! Make sure that you know all the necessary processes to proceed. Address why they’re on your list, give them what they want, and close the deal.

And that’s the formula for opening a phone call. 

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