Smith.ai is a virtual receptionist system that takes pride in their ability to capture and convert leads via various communication channels such as phone, website, text, and Facebook. Maddy Martin, Smith.ai’s Head of Growth & Education, talked about how competitive their platform is compared to other virtual receptionist systems:
Time Spared is Time Saved
Smith.ai prides in their responsiveness. This isn’t just responsiveness in terms of timely communication, but more so on the value captured during the initial client interaction. The immigration lawyers are spared from the toll brought about by administrative tasks and are able to focus their time and energy on tasks that involve actual legal work. This saved time saves the stakeholders from the burden of trying to capture clients in various communication platforms as it has been delegated and handled effectively by the Smith.ai team. Smith.ai does not only offer 24/7 response time but also provides cohesive and consistent responses to clients. Time indeed becomes gold, in this sense.
Worth the Cost
Maddy also shared about the cost-effectiveness of delegating the communication tasks to their team in terms of opportunity cost. Whenever a client does not feel positive during the initial interaction with the law firm, the cost of paid or organic leads is wasted and so is the potential gain from a converted sale. Although there is an immediate financial cost in utilizing their team’s services, the opportunity cost translates to more substantial losses. Having a virtual receptionist smartly capturing the client’s needs within the first seconds of interaction meets the sense of urgency that most clients expect from the firms.
Data, data, data!
It is very much apparent that Smith.ai is data-driven. Maddy shared very useful strategies in capturing data that can translate to effective digital marketing – proactive chat option on the website that secures basic contact details (name, email address, phone number), SEO keywords from chat transcripts, organic referrals stemming from positive Google reviews are just some of her valuable insights. They are guided by their comprehensive legal trends report, and this ensures credibility and reliability in the strategies they employ.
Smith.ai does provide that extra value that clients and law firms both deserve.